presents

The Ultimate
Dishwashing

Challenge

Put your Dishwasher and Finish Tablets
to the ultimate test!

Take the challenge Watch other callouts

See Who's Taking The Ultimate
Dishwashing Challenge

Watch your favourite creators challenge India's greasiest, messiest cooking stains.

@saranshgoila

"If you don't have a dishwasher, watch this!"

@kunal.kapoor

"Knock Knock. Got a dishwasher?"

@chefdeenaskitchen

@chefdeenaskitchen

"I don't think there's anything greasier than this."

How To Participate

3 simple steps to win assured rewards

1

The Before Shot

Film your greasiest, messiest utensil

2

Demo

Load it in your dishwasher. Add a Finish tablet. Let the cycle do its thing.

3

The Reveal

Show us the before - after transformation. And post your reel with #TheUltimateDishwashingChallenge

AND HERE'S WHAT YOU COULD WIN

Assured
Finish Hamper

Every valid entry

Multi brand
influencer deal

Top 5 creative entries

TOP 5

Top 5 creative entries win Bosch appliances
worth upto Rs. 75000

Community Feed

Latest entries
from fellow creators.

#ENTRY1

#ENTRY2

#ENTRY3

#ENTRY4

Watch our brand ambassador Ayushmann Khurana show the power of Finish Ultimate Plus Tablets & Bosch Dishwasher.

Submit Your Entry

Fill in your details below to submit your challenge entry.

Challenge Your Friends

Know someone with a dishwasher? Challenge them to put their greasiest utensil to the ultimate test!

Take the challenge Shop Finish Tablets on

FINISH’S ULTIMATE DISHWASHING CHALLENGE – TERMS AND CONDITIONS

A. General

These are the terms and conditions for the Contest (as defined hereinafter) offered by Reckitt Benckiser (India) Private Limited on Instagram (“Contest Terms”) and form a legal and binding agreement between Reckitt Benckiser (India) Private Limited (“Company”, “Reckitt”, “us”, “we” or “our”) and any person (“You”/“Your”/“User”) participating in the Contest and accessing related data, information, text, graphics, video, sound, pictures, and any other materials appearing, sent, uploaded, communicated, transmitted, or otherwise made available via or in connection with the Contest through the content shared by the Company on Instagram (“Platform”) for participating in the Contest hosted on the Platform (“Contest”). The Contest is valid only in India except the State of Tamil Nadu from September 12, 2026 to October 31, 2026 ("Contest Period").
Such User (as described above) shall be bound by these Contest Terms, privacy policy and all other rules, regulations, and terms of use referred to herein or provided by Company in relation to any Contest. As the Contest is provided through a Platform operated by a third party, please note that we do not control the content that appears on the Platform. The Company does not warranty the accuracy, integrity, or quality of the content provided by the third party, while participating in the Contest hosted on the Platform. We are further not responsible for the practices employed by such third party, including practices relating to the Users’ personal information. Browsing and interaction on the Platform is subject to the Platform’s own terms and policies, including policies in relation to the collection and use of your personal information. We encourage you to read the terms and policies of any Platform before proceeding with its use.
This document is an electronic record in terms of the Information Technology Act, 2000 and rules there under as applicable and various other statutes. This electronic record is generated by a computer system and does not require any physical or digital signatures.
You acknowledge and agree that by using, or otherwise accessing the Platform and Contest, you agree to be bound by these Contest Terms, and undertake to be bound by the specific rules and regulations of the Contest.
The Contest may change or be modified from time to time without prior notice or communication. Company reserves the right to change, modify or delete the Contest made available on the Platform at any time.
Subject to the Users’ compliance with these Contest Terms, the Company gives Users a personal, royalty-free, non-assignable, non-sublicensable, non-transferable, non-exclusive, and revocable limited right to access and use the Platform, subject to the terms of the third party operating the Platform. This right is for the sole purpose of enabling the Users’ own personal private use in order to participate in the Contest as hosted on the Platform, in the manner prescribed under these Contest Terms and not for any commercial purposes, in India and is valid only until the User is bound by these Contest Terms.
Eligibility: You understand and acknowledge that you must be over 18 years of age and a resident of India (except residents of the State of Tamil Nadu) to be eligible to participate in the Contest. Residents of Tamil Nadu are not eligible to participate in the Contest. Any entry received from a resident of Tamil Nadu shall be deemed invalid and shall not be eligible for any prize. Company’s employees, their immediate family members, agents, distributors, retailers and any other channel partners of the Company and its agencies are excluded from participating in our Contest.
1. you are at least 18 years old;
2. you have not previously been suspended or blocked from accessing our Contest or otherwise from using the Platform;
3. your access to the Contest and use of the Platform is in compliance with any and all applicable laws and regulations; and
4. you are a resident of India.
The Company may exclude a person from participating in the Contest if the Company suspects that a person is under the age of 18 years.
You acknowledge that your participation in any Contest available on the Platform is purely voluntary and at your sole discretion and risk. You further understand that we provide the Contest on our Platform on an ‘as is’ basis.
You are solely responsible for your participation in our Contest and any other actions on the Platform. The Company shall not be responsible for your actions or conduct, or content (including unlawful or objectionable content) uploaded by you on the Platform.
Any external charges levied on Users for participating in the Contest, including but not limited to internet connection and/or mobile or data charges are solely the responsibility of such Users.
The Contest may include advertisements. The types and extent of advertising by Company on the Contest are subject to change.

B. User Account Registration, Participation in Contest, Winner Selection and Prizes

In order to access the Contest offered by the Company on the Platform, a User is required to register on the Platform by creating an account (“User Account”). Your participation in such Contest will be subject to these Contest Terms, and you may be required to provide us with necessary personal information to enable your participation.
You undertake to provide true, accurate, current, and complete information to your personal knowledge at the time of registration on the Platform and at all other times (as required by the Company).
How to participate in the Contest?
Only those Instagram reel(s) which are made by the User(s) following all the steps listed below will be considered to be a valid reel for the purposes of the Contest by the Company:
1. Create and upload a reel on the Platform, demonstrating dishwasher cleaning performance of a soiled utensil using any Finish Dishwashing Tablet;
2. Use the campaign hashtag #TheUltimateDishwashingChallenge;
3. Maintain a public Instagram account until the winners of the Contest are announced.
Only 1 (One) valid reel made by the User will be considered for the purposes of the Contest.

Users can make an entry any time during the Contest Period. Entries coming outside the Contest Period will not be considered for assured and/or Mega prize.

Assured Prize and Winner selection for Mega Prize

Assured prize: Participants making valid reels as per the requirements stipulated in Clause 14 above (“Valid Reel”) during the Contest Period will get an assured prize of Finish Gift Hamper containing 1 Finish Ultimate Plus 60; 1 Finish Rinse Aid 400 ml and 1 Finish Machine Cleaner 250 ml (collectively referred to as “Finish Gift Hamper”), while stocks last. Allocation shall be on first Valid Reel entry basis.
The Company shall reach out to Users who have made a Valid Reel, through a direct message on Instagram to obtain their personal information such as Name, Address and Phone Number, for the purpose of delivering the Finish Gift Hamper to them.

The Finish Gift Hamper will be delivered to such Users through a Company appointed delivery agency i.e. Jagjeet Singh Ahlawat, operating under the name and style of M/s. City Express Courier, a sole proprietorship firm, having office at Khasra No. 1960, Sanjaygram, Block-C, Gurugram - 122001 (“Agency”).
Mega Prize: There shall be a total of 5 (five) mega prize winners selected out of the Users who have made Valid Reels during the Contest Period. Mega prize winners shall be selected by a Company’s judging panel, on criteria of creativity and originality depicted in the Valid Reels. The Company's decision regarding selection of winners of the mega prize shall be final and binding. The Company reserves the right to seek verification of eligibility and ownership of the submitted entry before declaring winners of the mega prize.
The winners of the Mega Prize can select any 1 (One) of the following Bosch appliances as their Mega Prize:

Category	Model No.	Capacity	MRP (Incl. of all taxes) (Rs.)
Front Load Washing Machine	WGA1320SIN	8kg silver	63490
Refrigerator - Frost Free	CTN39S31VI	368L	65290
Dishwasher	SMS6HMI00I	15PS	77490
Hob	PNF9B6F20I	4 burners, 90cm	65490
Hood	DWKA98H60I	Hood, 90cm	59990

Delivery of Mega Prize shall be done directly by BSH Household Appliances Manufacturing Pvt. Ltd. having its registered office address at Arena House, 2nd Floor Main Building, Plot No.103, Road No.12, MIDC, Andheri East, Mumbai- 400093 (“Bosch”).

Bosch shall reach out to the Mega Prize winners through a direct message on Instagram and seek their name, address and phone number for the purposes of delivering the Bosch appliance selected by such a Mega Prize winner from the list of appliances listed above.

Bosch shall process such personal information in accordance with applicable data protection laws and its privacy practices.

Mega Prize winners will also be eligible to score an influencer deal [up to 5 reels for a maximum aggregate payment of up to Rupees One Lakh only (up to Rupees Twenty Thousand only per reel)] with the Company. Such influencer engagement opportunity is separate from the Contest and shall be subject to execution of a mutually agreed influencer agreement with the Company.

Additionally, the reels of the Mega Prize winners selected pursuant to Clause 15(b) above will be liked on the Platform by any of the following influencers:

Saransh Goila
Instagram handle: saranshgoila
Instagram Profile
Kunal Kapur
Instagram handle: chefkunal
Instagram Profile
Deena Dhayalan
Instagram handle: chefdeenakitchen
Instagram Profile

The above influencer engagement or likes are purely promotional in nature and shall not form part of the judging criteria or winner selection process under these Contest terms.

By accepting these Contest Terms and participating in the Contest, you give consent to collect, store and disclose your personal information by the Company to the Agency to assist in verifying your identity and delivery of the assured prize; and for processing of your personal information for delivery of the Mega Prize.
Winners of both Assured Prize and Mega Prize must respond to the direct message received by them on their Instagram account within 7 (Seven) days of such notification by the Company and Bosch respectively. Failure to provide requested information within the stipulated timeline shall result in forfeiture of prize. The Assured Prize and the Mega Prize as the case may be will be delivered to the winners within 60 (Sixty) days of receipt of the requested information.

C. Description of Contest on the Platform

We do not accept any deposit amounts or real money from Users for availing our Contest on the Platform.
Users understand and acknowledge that the Contest hosted on the Platform is permitted under applicable Indian laws, and we do not support, endorse, or offer to Users any Contest which are in the nature of betting, gambling or wagering or otherwise prohibited and/or regulated under any State laws in India.
You agree and accept that Company shall not be liable or responsible for the breach of applicable state laws by any User. There may be applicable penalties imposed on such Users by the respective State Governments or the Central Government of India as the case may be. Such liability shall be solely on the User and Company reserves the right to suspend/terminate such User’s participation in its Contest without any notice. You agree and acknowledge that our decision in this regard will be final and binding, and no consideration, whatsoever, will be extended to the User.
Our Contest is available only to Users who are eligible in accordance with Clause 9 of these Contest Terms, and to only one User per user account. The results of their participation in any Contest will be intimated to the Users through the preferred communication mode either by message on the Platform and the Users will be informed of the means to claim their outcomes of their participation, if any, through such mode.
Users understand and acknowledge that the decisions of the Company in all matters relating to the Contest are final and binding, including but not limited to decisions on the outcomes of the Users’ participation in the Contest. The Company reserves the right to cancel, suspend, modify or terminate the Contest in the event of fraud, technical failures, force majeure events, legal restrictions or any circumstances beyond the Company's reasonable control.

D. User Conduct

Prohibited Conduct: By participating in our Contest, you agree that you will not:
1. participate in the contest in any manner which is, in our sole discretion, not reasonable and/or not for the purpose it is made available;
2. violate the rights of any person, including copyright, trade secret, privacy right, or any other intellectual property or proprietary right;
3. act in violation of any Contest Terms;
4. reproduce, republish, retransmit, modify, adapt, distribute, translate, create derivative works or adaptations of, publicly display, sell, trade, or in any way exploit any content published by the Company in relation to the Contest on the Platform, except as expressly authorized by us;
5. use any automated launching or entry software or any other mechanical or electronic means to automatically enter in any Contest repeatedly;
6. attempt to deliberately damage; or undermine the legitimate operation of the Contest by the Company;
7. tamper with, or benefits from any tampering or system error with the operation of any Contest, or act in a disruptive manner with the intent to hamper or disturb the conduct of any Contest;
8. participate in or access the Contest from outside India as well as from the State of Tamil Nadu in India. Any Users doing so will be participating at their own risk and are responsible for compliance with the laws of such jurisdiction.
If you choose to submit any content on the Platform in the course of your participation in our Contest, you hereby warrant that no content shall:
1. belong to another person and to which the User does not have any right;
2. be defamatory, obscene, pornographic, paedophilic, invasive of another’s privacy, including bodily privacy, insulting or harassing on the basis of gender, libelous, racially or ethnically objectionable, relating or encouraging money laundering or gambling, or otherwise inconsistent with or contrary to the laws in force;
3. be harmful to children;
4. infringe any patent, trademark, copyright or other proprietary rights;
5. violate any law for the time being in force;
6. deceive or mislead the addressee about the origin of the message or knowingly and intentionally communicates any information which is patently false or misleading in nature but may reasonably be perceived as a fact;
7. impersonate another person;
8. threaten the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States, or public order, or causes incitement to the commission of any cognizable offence or prevents investigation of any offence or is insulting other nation;
9. contain software virus or any other computer code, file or program designed to interrupt, destroy or limit the functionality of any computer resource;
10. be patently false and untrue, and is written or published in any form, with the intent to mislead or harass a person, entity or agency for financial gain or to cause any injury to any person.
The Company may not be held responsible for any content posted or contributed by Users on the Platform.
In the event User does not abide by these Contest Terms and all other rules, regulations, and terms of use, or is found to be engaging in any prohibited conduct, Company may, at its sole and absolute discretion, take necessary remedial action, including but not limited to restricting, suspending, or terminating any User’s participation in all or any Contest.

E. Intellectual Property

The Contest includes a combination of content created by Company, its partners, affiliates, licensors, associates and/or Users. The intellectual property rights (“Intellectual Property Rights”) in all software underlying the Contest and material published on the Platform, relating to the Contest, including but not limited to, software, written content, photographs, graphics, images, illustrations, marks, logos, audio or video clippings and flash animation, is owned by Company, its affiliates, partners, licensors and/or associates. Users may not modify, publish, transmit, participate in the transfer or sale of, reproduce, create derivative works of, distribute, publicly perform, publicly display, or in any way exploit any of the materials or content of Company either in whole or in part.
Users are solely responsible for all materials (whether publicly posted or privately transmitted) that they upload, post, e-mail, transmit, or otherwise make available on the Platform. Each User represents and warrants that he/she owns all Intellectual Property Rights in the User’s content and that no part of the User’s content infringes any third-party rights.
Users hereby grant to Company and its affiliates, partners, licensors and associates a worldwide, irrevocable, perpetual, royalty-free, non-exclusive, sub-licensable, license to use, store, reproduce, create derivative works of, distribute, publicly perform, publicly display, transfer, transmit, and/or publish Users’ content for any purposes.
Publicity: Users by the means of participating in the Contest on the Platform grant permission to the Company, and its affiliates to use the User’s name, likeness, voice, and comments for advertising and promotional purposes in any media worldwide for purposes of advertising and trade without any further permissions or consents and/or additional compensation whatsoever.

F. Disclaimer of Warranties

Nothing in these Contest Terms shall prejudice the exercise of your statutory rights as a consumer under applicable laws.
The Contest and all information, content, materials, products (including software), and other services included on or otherwise made available to you through the Platform are provided on an “as is” and “as available” basis. The Company makes no representations or warranties of any kind, express or implied, including but not limited to, any warranties of merchantability and fitness for a particular purpose.
Without limiting the generality of the foregoing, to the maximum extent permitted by applicable law, we shall have no liability for any damages or injury caused, in whole or in part, by contingencies or issues beyond our reasonable control, including, but not limited to: the acts of third parties, errors in the Contest, or the Platform, network failures, internet failures, software and hardware failures, viruses and other system attacks, labor stoppages, riots, acts of government or god, natural disasters, acts of terrorism, communication line failure, or theft, destruction of, unauthorized access to, alteration of or use of records.
You agree and acknowledge that with full knowledge of the facts and circumstances surrounding the Contest hosted on the Platform, you are voluntarily participating in the Contest and assume all responsibility for it and risk resulting from your participation.

G. Indemnification

You agree to indemnify and hold harmless the Company and its affiliates, and each of its and their officers, directors, employees, consultants, licensors, agents, and representatives from and against any and all claims, losses, damages or liability that may be asserted against or incurred by any of them at any time, in connection with entry, or participation or inability to participate in any Contest, or your breach of any agreement or warranty associated with any Contest.
This indemnification obligation will survive the expiry of the Contest Period or termination of these Contest Terms and your participation in the Contest.
You agree further to indemnify and hold harmless, Company from any claim, demand, damage, or loss whatsoever coming out due to your non-compliance with the laws of your jurisdiction.

H. Termination

We may change, suspend or discontinue your access to any Contest, without notice or liability at our sole discretion, without prejudice to any legal or equitable remedies available to us, for:
1. violation of these Contest Terms or other rules and regulations or guidelines posted on the Platform;
2. any unlawful conduct or conduct which we believe is harmful to other Users, to our businesses, or other information providers; or
3. any other reason as we may deem fit.
You acknowledge that your representations, undertakings, and warranties and the clauses relating to indemnities, limitation of liability, grant of license, governing law and jurisdiction, shall survive the termination of these Contest Terms.

I. Governing Law and Dispute Resolution

Notwithstanding anything set out in these Contest Terms, the decision of the Company as to the interpretation of any clause under these Contest Terms shall be final and binding on the Users.
Subject to the clauses below, the courts of competent jurisdiction at New Delhi (India) shall have exclusive jurisdiction to determine any and all disputes arising out of, or in connection with the Contest provided by Company through the Platform (including the construction, validity, interpretation and enforceability of these Contest Terms, or the rights and obligations of the Users), as well as the exclusive jurisdiction to grant interim or preliminary relief in case of any dispute. All such issues and questions shall be governed and construed in accordance with the laws of India.